Project: Retail Specialists
Client: Straight Twisted
Category: Brand Design
Industry: Marketing Agency
Client: Straight Twisted
Category: Brand Design
Industry: Marketing Agency
Project Summary
Develop a brand identity for a retail advertising agency specialising in transforming brand goals into measurable sales through innovative and unconventional creative solutions. The strategy was to build a brand that exists to rethink retail, a new-school agency rooted in old-school values. The identity needed to embody a mindset of continuous reinvention, blending traditional and unconventional advertising concepts to deliver standout ROI for clients. To bring this philosophy to life, the visual identity drew inspiration from repurposed vintage audio and visual media, reimagined in bold, modern ways that capture the agency’s disruptive, future-focused approach.
Develop a brand identity for a retail advertising agency specialising in transforming brand goals into measurable sales through innovative and unconventional creative solutions. The strategy was to build a brand that exists to rethink retail, a new-school agency rooted in old-school values. The identity needed to embody a mindset of continuous reinvention, blending traditional and unconventional advertising concepts to deliver standout ROI for clients. To bring this philosophy to life, the visual identity drew inspiration from repurposed vintage audio and visual media, reimagined in bold, modern ways that capture the agency’s disruptive, future-focused approach.
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