PRIVACY POLICIES
Your privacy matters to us. As FURY operates across multiple regions, the way personal information is collected, used, stored and protected may vary to comply with local privacy laws and regulations.
Please select the Privacy Policy that applies to your region to understand how we process and safeguard your personal information.
RSA: Applies to individuals and organisations within South Africa.
UK: Applies to individuals and organisations within the United Kingdom.
UK PRIVACY POLICY
Fury Advertising respects privacy and handles personal data responsibly. This Privacy Policy explains how FURY ADVERTISING LTD collects, uses, stores and shares personal data when you visit www.furyadvertising.com, contact us, become a client, attend an event, receive marketing from us or work with us.

1. Who we are
FURY ADVERTISING LTD is registered in England and Wales under company number 17141670. Registered office: 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ.
For privacy queries, contact the Data Protection Lead email: admin@furyadvertising.com.

2. Our role
For website visitors, prospects, suppliers and client contacts, Fury Advertising Ltd usually acts as data controller.
Where a client provides audience lists, CRM data, end-customer data or campaign data and instructs us how to use it, Fury may act as a data processor. In that case, a Data Processing Agreement should apply.
Fury may work with a South African-based delivery partner or team members to deliver creative and campaign services. International access is managed using appropriate safeguards.

3. Personal data we may collect
Identity and business contact data:
Example: Name, job title, company, email address, telephone number, LinkedIn profile, business address.
Client and project data:
Example: Briefs, brand materials, approvals, statements of work, contracts, communications, project notes and campaign history.
Billing and finance data:
Example: Billing contact details, purchase orders, invoice details, payment status and limited payment-related records.
Marketing data
Example: Preferences, opt-ins and opt-outs, event attendance, newsletter interactions and engagement with outreach.
Website and technical data
Example: IP address, device/browser details, pages visited, referral source, approximate location, cookie identifiers and analytics data.
Campaign and audience data
Example: Where provided by a client: audience segments, lead lists, CRM exports, ad platform data, campaign reports and analytics.
Recruitment or contractor data
Example: CVs, portfolio links, correspondence, rate cards, availability, right-to-work or onboarding information, where applicable.

4. How we collect personal data
Directly from you when you complete a form, email us, speak to us, sign a contract, attend an event or request a proposal.
From clients and suppliers when they provide contact details, project data or campaign data.
Automatically through cookies, analytics tools, pixels, tags and similar technologies on our website, where enabled.
From public or professional sources such as LinkedIn, company websites, business directories and event attendee lists, where lawful and relevant.

5. Purposes and lawful bases
5A.1. Responding to enquiries and proposal requests
5A.2. Legitimate interests and/or steps prior to entering into a contract.
5.B.1. Delivering client services and managing contracts
5.B.2. Performance of contract and legitimate interests.
5.C.1. Managing invoices, accounts and legal records
5.C.2. Legal obligation and legitimate interests.
5.D.1. Running campaigns and processing client-provided audience data
5.D.2. Processor processing on documented client instructions, or legitimate interests where Fury is controller.
5.E.1. Improving our website and services
5.E.2. Legitimate interests; consent where cookies or similar technologies require it.
5.F.1. Sending newsletters and marketing communications
5.F.2. Consent, soft opt-in where permitted, or legitimate interests for appropriate B2B marketing with clear opt-out.
5.G.1. Protecting systems, preventing fraud and maintaining security
5.G.2. Legitimate interests and legal obligations.
5.H.1. Using anonymised insights, reporting and case studies
5.H.2. Legitimate interests, consent where required, and contractual permissions.

6. Cookies and similar technologies
We may use cookies, pixels, tags, analytics tools and similar technologies. Non-essential analytics, advertising or remarketing technologies should only be used where appropriate consent has been obtained. For more detail, see the separate Fury Cookie Policy.
7. Marketing communications
You can opt out of marketing at any time by using the unsubscribe link in emails or contacting us at admin@furyadvertising.com.
Marketing consent is separate from submitting an enquiry. We will still use your details to respond to your enquiry even if you do not opt in to wider marketing.
Where we conduct B2B outreach, we will aim to keep it relevant, proportionate and easy to opt out from.

8. Sharing personal data
We may share personal data with employees, contractors, freelancers, group companies, delivery partners, professional advisers and suppliers who need it to support our business or deliver services.
Suppliers may include hosting, email, CRM, project management, analytics, advertising platforms, social platforms, design tools, file storage, finance and legal/compliance providers.
Where a supplier acts as processor, we aim to have suitable contractual terms in place.

9. International transfers
Fury may work with South African-based delivery partners and may use technology suppliers with international hosting or support. Where personal data is transferred outside the UK, Fury will use appropriate safeguards where required, such as the UK International Data Transfer Agreement, UK addendum to EU Standard Contractual Clauses, adequacy regulations, transfer risk assessments or equivalent measures.

10. Security
We use appropriate technical and organisational measures, including role-based access, multi-factor authentication where appropriate, secure systems, encryption in transit where available, supplier controls, incident response and staff/contractor confidentiality obligations.
No method of transmission or storage is completely secure, but we take reasonable steps to protect personal data against unauthorised access, loss, misuse or disclosure.

11. Retention
11.A.1. Client contract, project and billing records
11.A.2. Duration of relationship plus six years, unless longer retention is required.
11.B.1. Prospect and enquiry data
11.B.2. Up to 24 months from last meaningful interaction, unless you become a client or opt in to ongoing marketing.
11.C.1. Marketing preference records
11.C.2. For as long as needed to evidence consent or opt-out status.
11.D.1. Campaign data processed on behalf of clients
11.D.2. As set out in the Data Processing Agreement or Statement of Work; typically deleted or returned within 30 days after the relevant contract ends unless required otherwise.
11.E.1. Website analytics and cookie data
11.E.2. As stated in the Cookie Policy and relevant tool settings.
11.F.1. Supplier and contractor records
11.F.2. Duration of relationship plus up to six years where required for accounting, tax or legal purposes.

12. Your rights
Depending on the circumstances, you may have rights to access, correct, erase, restrict, object to processing, request data portability, withdraw consent and complain to the Information Commissioner's Office. Some rights are subject to legal limits and may not apply in every case.

13. Complaints
Please contact us first at admin@furyadvertising.com so we can try to resolve your concern. You also have the right to complain to the Information Commissioner's Office at ico.org.uk.

14. Updates
We may update this Privacy Policy from time to time. The latest version should be published on our website and will apply from the date stated at the top of the policy.
RSA PRIVACY POLICY
The use of FURY Advertising services is governed by this privacy policy. Please take a few minutes to review. The use of FURY services indicates the user’s acceptance of this policy. If the client/ user does not agree with the policy please do not view any further content related to FURY. The privacy policy may change. FURY may periodically change the privacy policy, so kindly check the policy from time to time as the client/user continued use of FURY Advertising services signifies acceptance of any changed policy. Please continue to the privacy policy on the next page.
THE PROTECTION OF PERSONAL INFORMATION ACT
CUSTOMER PRIVACY NOTICE
This Notice explains how we obtain, use and disclose your personal information, in accordance with the requirements of the Protection of Personal Information Act (“POPIA”). At FURY Advertising (www.furyadagency.co.za) we are committed to protecting your privacy and ensuring that your personal information is collected and used properly, lawfully and transparently.
About the Company
FURY Advertising Pty Ltd.

1. The Information we collect
We collect and process your personal information mainly to contact you for the purposes of understanding your requirements, and delivering services accordingly. For this purpose we will collect contact details including your name and organisation. We collect information directly from you where you provide us with your personal details. Where possible, we will inform you what information you are required to provide to us and what information is optional. Website usage information may be collected using “cookies” which allows us to collect standard internet visitor usage information.

2. How we use your information
We will use your personal information only for the purposes for which it was collected and agreed with you. In addition, where necessary your information may be retained for legal or research purposes.
For example:
• To gather contact information;
• To confirm and verify your identity or to verify that you are an authorised user for security purposes;
• For the detection and prevention of fraud, crime, money laundering or other malpractice;
• To conduct market or customer satisfaction research or statistical analysis;
• For audit and record-keeping purposes;
• In connection with legal proceedings.
3. Disclosure of information
We may disclose your personal information to our service providers who are involved in the delivery of products or services to you. We have agreements in place to ensure that they comply with the privacy requirements as required by the Protection of Personal Information Act.
We may also disclose your information:
• Where we have a duty or a right to disclose in terms of law or industry codes;
• Where we believe it is necessary to protect our rights.

3. Information Security
We are legally obliged to provide adequate protection for the personal information we hold and to stop unauthorised access and use of personal information. We will, on an on-going basis, continue to review our security controls and related processes to ensure that your personal information remains secure.
Our security policies and procedures cover:
• Physical security;
• Computer and network security;
• Access to personal information;
• Secure communications;
• Security in contracting out activities or functions;
• Retention and disposal of information;
• Acceptable usage of personal information;
• Governance and regulatory issues;
• Monitoring access and usage of private information;
• Investigating and reacting to security incidents.
When we contract with third parties, we impose appropriate security, privacy and confidentiality obligations on them to ensure that personal information that we remain responsible for, is kept secure. We will ensure that anyone to whom we pass your personal information agrees to treat your information with the same level of protection as we are obliged to.

4. Your right: Access to information
We have the right to request a copy of the personal information we hold about you. To do this, simply contact us at the numbers/addresses provided on our website and specify what information you require. We will need a copy of your ID document to confirm your identity before providing details of your personal information.
Please note that any such access request may be subject to payment of a legally allowable fee.

5. Correction of information
You have the right to ask us to update, correct or delete your personal information. We will require a copy of your ID document to confirm your identity before making changes to the personal information we may hold about you. We would appreciate it if you would keep your personal information accurate.

6. Definition of personal information
According to the Act ‘‘personal information’’ means information relating to an identifiable, living, natural person, and where it is applicable, an identifiable, existing juristic person. Further to the POPI Act, FURY Advertising also includes the following items as personal information:
• All addresses including residential, postal and email addresses.
• Change of name – for which we require copies of the marriage certificate or official change of name document issued by the state department.

7. Contact Details
 If you have any queries about this notice; you need further information about our privacy practices; wish to withdraw consent; exercise preferences or access or correct your personal information, please contact us at the numbers/ addresses listed on our website.

↑Back to Top