Project: PUMA City Runners
Clients: PUMA
Category: Creative camapiagn
Industry: Sports Clothing
Clients: PUMA
Category: Creative camapiagn
Industry: Sports Clothing
The Strategy
We created a PUMA-sponsored run that promotes fitness, community spirit and the vibrant culture of each city, while showcasing PUMA’s commitment to performance and innovation. The idea centered on a standout experience: runners follow a route shaped exactly like the PUMA logo. Using Google Maps to bring the concept to life, the race route itself became a bold expression of the brand’s identity and creative spirit.
We created a PUMA-sponsored run that promotes fitness, community spirit and the vibrant culture of each city, while showcasing PUMA’s commitment to performance and innovation. The idea centered on a standout experience: runners follow a route shaped exactly like the PUMA logo. Using Google Maps to bring the concept to life, the race route itself became a bold expression of the brand’s identity and creative spirit.
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